Al Ahly Lock Adidas Deal in Long-Term Extension

Egyptian champions Al Ahly SC've officially confirmed the extension of their sponsorship deal with Adidas until 2030.

Contract Details

Under the new agreement, Adidas will remain the official kit supplier for all Al Ahly football teams across four seasons starting from the 2026 /27 campaign until the end of 2029 /30.

Club Statement

In official release, Al Ahly stressed that the renewal was made under "new financial terms matching the club’s huge value and global fan base".

The statement added that the deal comes as part of the football company’s broader strategy to seal new sponsorships & partnerships in line with the club’s ambitions and continuous pursuit of revenue growth.

Strategic Importance

The Red Devils emphasized their ongoing efforts to raise the club’s marketing value regionally & globally. By partnering with world leading brands like Adidas, Al Ahly aims to reinforce its image as 1 of the biggest clubs in the Middle East & Africa.

Khaled Hegazy |

Editorar, en

Journaliste sportif spécialisé dans la couverture du football et la création de contenu numérique, alliant expérience éditoriale et expertise des médias sociaux.