From Goals to Gold: Salah Builds Fortune Beyond the Pitch

Mohamed Salah isn't only one of the Premier League’s top scorers he’s also building financial empire off the pitch.

British reports have revealed that the Liverpool & Egypt star's generated millions through sponsorship deals and image rights making him one of the most successful athletes in terms of personal branding.

Salah’s Image Rights Company Hits £36.7 Million

According to The Sun Salah’s image rights firm—Salah UK Commercial Ltd—reported assets of £36,693,199, an increase of 3.3 million euro compared to the previous year.

This translates to an additional £275,000 per month, on top of his salary at liverpool.

The 32 year old founded the company back in 2014 during his spell at Chelsea ensuring full control over his commercial image & investments.

Global Brands Fuel the Growth

Salah’s brand appeal has attracted sponsorships from major global companies including Adidas, Pepsi, Vodafone, Uber and Oppo.

His rising visibility and clean public image have made him sought after figure for high value endorsements.

Future Earnings Expected to Rise

With talks of new Liverpool contract on the horizon, Salah’s image rights could see further value increases if new clauses are negotiated.

Financial experts expect the numbers to continue climbing in upcoming reports.

Controversy with Egyptian FA Over Image Rights

Back in 2018 Salah clashed with the egyptian football association after his image was placed on the national team’s plane without his consent.

The aircraft featured WE sponsorship logo conflicting with Salah’s existing Vodafone deal. He considered the move serious breach, warning it could cost him millions.

Khaled Hegazy |

Editorar, en

Journaliste sportif spécialisé dans la couverture du football et la création de contenu numérique, alliant expérience éditoriale et expertise des médias sociaux.