Man City Signs Record-Breaking €1 Billion Kit Deal with Puma

Manchester City've announced groundbreaking sponsorship deal with German sportswear giant Puma marking the largest kit deal in Premier League history.

Deal Details

According to The Guardian, the new contract valued at over 1 billion euro , will run until 2035 with annual payments exceeding 100 million euro. This figure represents significant leap from the previous agreement worth 75 million euro per year which was initially set to expire in 2029.

Setting New Benchmark

With this deal Man City become the 1st English club to sign sponsorship contract surpassing £1 billion setting new benchmark for annual kit revenue in the PL.

How It Compares

Man United signed £900 million deal with Adidas in Jul 2023 spanning 10 year.

Liverpool also partnered with Adidas, earn approximately 60 million sterling pound annually under multi year agreement.

Official Statement

Ferran Soriano CEO of City Football Group, commented:

"Our collaboration with Puma began with shared ambition to achieve excellence and we’ve delivered over the past 6 seasons. This renewed partnership strengthens our bond and pushes us toward even brighter future"

Khaled Hegazy |

Editorar, en

Journaliste sportif spécialisé dans la couverture du football et la création de contenu numérique, alliant expérience éditoriale et expertise des médias sociaux.