Official: Real Madrid signs a new partnership

This Wednesday, Real Madrid officially announced the signing of a new partnership with Uber Eats.

The Uber Eats platform becomes the official delivery partner of Los Blancos in Spain for the next three seasons. That is, until June 2029. The agreement provides for the brand’s presence during matches played at the Bernabéu, as well as the development of campaigns, content and experiences for supporters across the club’s various digital channels. “We are delighted with this alliance with a leading company in its sector,” said Emilio Butragueño, Real Madrid’s Director of Institutional Relations.

It should be noted that, to launch this collaboration, the two parties have devised an initial campaign called “Hunger led us here”, inspired by several memorable moments in Madrid’s history. From October 7 to 11, a pop-up space will be set up in Callao Square in Madrid, where supporters will be able to discover five recipes inspired by iconic Real Madrid matches free of charge.

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The agreement concerns Uber, which also becomes an official partner of the club, with future initiatives focused on shared transport and the supporter experience around the Bernabéu.

Joshua SOSSOU

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As a sports fan, and particularly a football fan, I've been putting my writing talent to good use for a number of years now to promote African talent and the continent's football in general. On Foot Africa, enjoy reading each of my lines.

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