From Evouna to Trezeguet: How Al Ahly orchestrated a $20m boardroom triumph

Essam Serag El-Din, the former Director of Contracts at Al Ahly SC, has disclosed the exact financial details of some of the club's most lucrative outgoing transfers to European and Asian leagues during his tenure.

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Maximizing player market value

During his time managing player contracts, Serag El-Din explained that the Al Ahly administration operated with a clear strategic vision, maximizing the financial return on the first team's market value. By carefully analyzing incoming offers, the club successfully closed major sales that significantly bolstered its financial resources.

The numbers behind the transfers

Serag El-Din provided a transparent breakdown of the staggering figures generated by exporting Al Ahly's top talents.

Key outgoing transfers financial breakdown:

Life after Al Ahly: a legacy of investment

Moving beyond his successful stint with the Red Devils, Serag El-Din transitioned into broader sports investment roles. He served as a marketing and investment advisor for Misr Lel Makkasa.

His administrative success eventually led to his appointment as the Assistant Minister of Youth and Sports for Marketing and Investment. In this governmental role, he spearheaded major investment and development projects across various youth centers, generating financial returns and profits that exceeded a massive 4 billion Egyptian Pounds.

These disclosed figures serve as a powerful reminder of Al Ahly's historic dominance not just on the pitch but in the boardroom.

Orchestrating nearly $20 million in pure profit from just four players set an unprecedented benchmark in Egyptian football during that era.

Serag El-Din's ability to negotiate these high-value European and Asian transfers laid the crucial financial groundwork that has helped sustain Al Ahly's modern domestic and continental supremacy.

Khaled Hegazy |

Editorar, en

Journaliste sportif spécialisé dans la couverture du football et la création de contenu numérique, alliant expérience éditoriale et expertise des médias sociaux.

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