Real Madrid: a new Head of Business arrives

A new recruit arrived at Real Madrid this Friday.

It is not the midfielder so eagerly awaited by the fans, nor a reinforcement for the attacking department, but rather an executive. According to information from AS, Los Merengues have hired Bernd Reichart. He is one of the key figures behind the European Super League project.

Reichart, Real's new Head of Business

The German executive will now be Real Madrid's new Head of Business. He will work under general manager José Ángel Sánchez, Florentino Pérez's right-hand man. Bernd Reichart will notably handle issues related to the stadium, sponsors and merchandising, and will therefore seek to further boost the club's revenues in the coming years.

Read also: La Liga: José Mourinho criticises the schedule, Barça respond

Joshua SOSSOU

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As a sports fan, and particularly a football fan, I've been putting my writing talent to good use for a number of years now to promote African talent and the continent's football in general. On Foot Africa, enjoy reading each of my lines.

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