From the final to the Pharaohs: The 10 most-watched World Cup 2026 matches in MENA

The Qatari broadcasting network beIN Sports has released its official viewership data for the 2026 World Cup across the Middle East and North Africa (MENA) confirming that the championship match between Spain national team and Argentina national team was the most watched fixture of the competition.

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Unprecedented broadcast & digital engagement

The network announced that the tournament decider which saw Spain secure a 1-0 extra time victory to lift the trophy, attracted a massive audience of 245.4 million viewers across the MENA region.
beIN SPORTS

Alongside its traditional television broadcasting, beIN Sports achieved record breaking digital engagement figures throughout the tournament. The broadcaster recorded 7.77 billion video views across its online platforms while its social media posts generated 16.96 billion impressions reflecting the intense regional interest in the expanded 48 team competition.

The top 10 most-watched matches

According to the official figures released by the network, the top 10 most watched matches in the MENA region were heavily influenced by the deep runs of Arab nations & traditional heavyweights:

1. Argentina vs Spain (Final): 245.4 million
2. Egypt vs Argentina: 192.6 million
3. Argentina vs England: 171.3 million
4. France vs Spain: 168.8 million
5. France vs England: 162.0 million
6. Egypt vs Australia: 157.1 million
7. Portugal vs Spain: 152.1 million
8. Morocco vs France: 151.6 million
9. Morocco vs Canada: 149.0 million
10. Brazil vs Norway: 138.3 million

Khaled Hegazy |

Editorar, en

Journaliste sportif spécialisé dans la couverture du football et la création de contenu numérique, alliant expérience éditoriale et expertise des médias sociaux.

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Egypt

Morocco

Argentina

Spain

World Cup